Abstract:
Villages have the authority to improve public services for community members in
order to accelerate the realization of general welfare, advance the economy of rural
communities, and overcome national development gaps. The form of institution that
meets these needs is the Village-Owned Public Agency or better known as BUMDes.
In Sidoarjo Regency, there isone BUMDes that has quite good prospects, namely the
Sewu Barokah BUMDes which islocated in Penatarsewu Village, Tanggulangin
District. The BUMDes has several units in it,includingfisheries, agriculture,
wasteksm, and restaurant swhich are the result of apartnership program between the
private and regional governments, namely Resto Apung Seba. The Floating Resto is
the result of acollaboration between BUMDes Sewu Barokahand PT. Pertamina
Gas. However, currently there are several obstacles that are being experienced by
the Floating Resto, namely the lower number of visitors. This is due to several
factors, namely the covid-19 pandemic, then the location which is quite far from the
crowds and the city center, less than optimal promotions, and incomplete facilities.
After seeing the situation described above, it is necessary to find a solution, namely
by choosing a more appropriate and effective strategy for BUMDes Sewu Barokah
as the parent of theFloating Resto unit. Therefore, this study aims to analyze the
internal and external factors of Resto Apung Seba in order to obtain a development
strategy. This descriptive research uses a qualitative approach. Research data were
collected through observation, in-depth interviews, and documentation. Head of
BUMDes Sewu Barokah who is also the manager of Apung Seba Resto, restaurant
manager, Community Development Officer (CDO) PT. Pertagas, as well as Resto's
visitors as informants were determined by purposive sampling technique. The data
analysis technique used SWOT analysis. The research findings show that the main
strength of the Apung Seba Resto is that the restaurant has been known by the local
community and outside the city because of its construction which is the result of
collaboration with the private sector. The main drawback is that access to the
location is quite difficult because it is far from the city center. The main opportunity
that Resto has is raw materials that are easy to get because Penatarsewu Village is
the center of the smoked fish industry. Then the main threat is that there has been no
menu update since the restaurant was founded. The location of the Apung Seba
Restaurant quadrant is in quadrant I, which is an advantage.
